7 Tips To Developing Your Killer Domain Name
Getting a domain name isn’t just for newbies — you can have an established company and get domain names so that your prospects can find you more easily. As you’re…
Branding
What is the Burger King Doing Here?: The Perils of Branding
Okay, now this is getting weird. I very recently wrote about how brands need to be careful when it comes to including themselves in the public discourse, especially when it…
Four Blogging Tools to Make your Content Go Further
This is a guest contribution from Chris Crawfurd of sovrn. You put in countless hours to create the highest quality content possible week after week. Maybe you even spend money on…
The 3 Ways Entrepreneurs Fail at Personal Branding
Image credit: Shutterstock We all know personal branding is critical for entrepreneurs. If someone is going to buy from you, they need to understand who you are, what you stand…
3 Necessary Elements for Great Brand Promotion
In order to have a successful line of work and make a shift from a small business owner to a big business owner, you need to have a great brand…
Vine Genius Zach King: How Brands Should Be Addictively Entertaining on Vine to Reach a Young Audience
Magician Zach King can defy the laws physics, turn his emojis into actual objects, and teleport from his bed to the red carpet at the Oscars. And he can do…
The Serious Ground Rules Of Playing With Your Brand
At last year’s Grammy Awards, singer Pharrell Williams wore such an outlandish hat—a cross between Smokey the Bear’s forest-brown lid and The Sorting Hat at Gryffindor—that it quickly received its…
How to Create an Authentic Brand Story that Actually Improves Trust
Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity. Iconic brands such as Disney and Coca-Cola have long…
Your Brand’s Tone of Voice
5 Reasons Why You Should Care About It Watch your tone! There’s a reason why this is uttered during an escalated debate. Your tone provides a certain connection with…
How to Build Strong Brand Storytelling From the Inside Out
As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want them…
Big Brand Theory: Nissan Uses Social to Build Brand Authenticity
Nissan is one of the biggest automotive makers in the world. With more than 160,000 employees and an operating revenue in the vicinity of $4.2 billion, the Japanese multinational is…
Schooled In Social Media 2015: Millennials Share For Personal Branding
Even students born into a daily use of their personal Facebook discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and…