Nissan is one of the biggest automotive makers in the world. With more than 160,000 employees and an operating revenue in the vicinity of $4.2 billion, the Japanese multinational is truly a global brand – more than 5.3 million Nissan vehicles were sold in the past year. In line with the brand’s popularity, Nissan generates a significant amount of attention and discussion on social networks. I spoke to Scot Cottick, Senior Manager Social Media Marketing, Nissan North America, to discuss how the company approaches social and utilises the medium to best effect…
Big Brand Theory: Nissan Uses Social to Build Brand Authenticity
