Top 7 Branding Mistakes to Avoid
Your brand is your identity, and it's critical to avoid the all-too-common mistakes that have ruined businesses in the past. While most businesses know that it's important to have a…
Branding
Is Branding Dead? Ask These Kids.
As a followup to my post, Is Branding Dead? Our Brains Say No, here’s more evidence that advertising-driven branding is alive and well. In this video, neuromarketing expert Martin Lindstrom…
5 essential tips to increase brand awareness using content marketing
As content marketing budgets continue on their steady upward trajectory, more and more marketers are becoming content creators. Key to increasing brand awareness through content marketing is an end-to-end strategy…
Cannibalize Your Brand in the Name of Survival?
No matter how great your idea or your ability to stand out from the competition, there will come a day when your ecommerce company will be eclipsed by new and…
Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Every year, brands worldwide look for ways to ramp up their marketing efforts in preparation for the biggest shopping season of the year. With all the hustle and bustle the…
Where Marketing Ends, Branding Begins
So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” What I’ve noticed…
2 Ideas to Monetize Your Brand, and 1 Way to Make Money with it – TODAY!
I’ve talked a lot about building a personal brandhere on the blog. It’s a subject I’m super passionate about and something that I know works all too well, when it…
The One Thing Every Brand Needs to Build Trust
Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities…
Your Brand is What People Say About You When You’re Not Around!
As an entrepreneur, making it a priority to build my own personal brand has quite frankly turned out to be the best business move I’ve made in my entire career – and…
How to Create a Compelling Brand Story for Your Online Store
Your brand story is what separates you from everyone else. It’s the reason why anyone should care you exist. But what is it, exactly? The simple answer is “your business…
Rebranding Your Blog: The Resources
Last week we had Jodi from Practising Simplicity talk us through the decision behind rebranding her six-year-old established blog. Many of you had questions about the technical details of moving…
How to Effectively Market Your Brand’s B2B Message on Twitter
What was once a way for the technorati to share their day-to-day activities with the rest of the world, 140 characters at a time, Twitter has emerged to take on…