How to Repurpose Video Content Marketing Ideas for Brand Awareness
As a marketer, you’re always looking for the next big idea and thinking about the best content format to use for its execution. With social media networks and mobile consumers…
Branding
Align Your Brand Messaging, Start From the Ground Up
s your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There…
What Twinkies Can Teach Marketers About Comebacks And Social Branding
A sugary treat returns and marketers can learn a thing or two from it. Those who know me well know that in addition to being severely over-caffeinated, I also possess…
Igniting Your Audience and Your Brand
Brands are funny things. There are corporate brands. There are personal brands. Brand positioning. Brand velocity. There's even Russell Brand. But, amid all the talk of what to do with…
What Does Your Brand Sound Like?
Only five of the world's top 10 brands have sonic strategies. Just what is a sonic strategy? Joel Beckerman defines it as a "comprehensive blueprint" for all the aural aspects…
6 Ways to Make Your Customers Fall in Love With Your Brand
Today’s customers have a shortened attention spand, so what are you doing to keep their attention? How are you making an emotional connection with your customers? Below you will find…
5 BRANDING MISTAKES YOU DON’T KNOW YOU’RE MAKING
Ever sit down at the end of the week or month and notice that things aren’t quite working? Maybe you’re not attracting new clients, or you can’t seem to find…
Why Traditional Branding Is Useless for Service Providers
Logos, color schemes, web layouts. As small businesses, we spend a lot of money on efforts to create the ultimate brand -- a brand that defines the business, conveys credibility and…
Branding Opportunities Most Companies Miss
There are lots of ways to build your brand–from the design of your logo to coming up with a great hook. Not all of branding deals with the esoteric, though.…
Branding Must Be Considered Essential For Small Businesses
It’s an all-too-familiar dilemma for small business; with budgets and time tight, founders and owners are usually so busy getting things going and focusing on the day-to-day tasks that they…
3 Ways Brands Can Succeed As Advertising And Technology Evolve
Well AdWeek is over. Yawn. We found out thatJerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those…
Five Ways Brands Use Visual Content for Maximum Impact
Do you want to stimulate online growth and engagement? Are you using visual marketing in your business? Understanding how other businesses use visual content can help you integrate new tactics…