8 Examples of Successful Co-Branding Partnerships (And Why They’re So Great)
Anyone remember Dr. Pepper-flavored lip gloss from Lip Smackers? I'd venture a guess that many of you do, whether it was a staple of your own childhood or that of a…
Branding
How to Attract More Customers by Personal Branding
Attracting customers isn’t easy. But with personal branding, it’s easier. How? Personal branding builds a relationship between you and your customer. It helps you stand ahead in the pack of client-hunting…
The Essential Guide to Branding Your Company [Free Kit]
A brand gives a business its unique identity -- from the way content looks and feels to how it sounds and resonates. Think about some of the most iconic brands…
3 Ultimate Ingredients to Define Your Brand
(The Perfect Brand Story, Part 1) Here’s the hard truth: nobody cares about your brand. On average, people encounter 20,000 brands every day. That’s 20,000 brands beginning with the moment…
Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers. Welcome to Part 2 of Brand Bidding &…
Why Branding and PPC Go Together Like PB&J [PODCAST]
If your brand voice and PPC ad copy don’t go together like peanut butter and jelly, your marketing dollars are going to waste. Image source. Branding and performance are typically…
Personal Branding on Linkedin: 7 Steps To Linkedin Profile Perfection
Do you have a personal profile on LinkedIn? How well does it reflect your personal brand? To truly make the most of LinkedIn you need to go beyond adding a…
Your Six-Step Road Map to Rebranding [Infographic]
Thinking about rebranding? The following six steps can help you launch a successful rebranding effort. First, "examine your direct and indirect competitors to mine good ideas and identify potential points…
10 branding & Marketing Trends You Should Take Advantage Of In 2016
How has 2016 gone for you so far? Are website traffic and sales enquiries on the up? If not, there is still plenty of time to create and execute a…
3 Signs You Should Rethink Your Branding Strategy
When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. to earn back former clients and entice new prospects. All of those tactics can be…
Top 5 Ways That You Could hurt The Growth Of Your Personal Brand
In business, people don’t establish relationships with companies - they're seeking to work with other people, individuals who share their values and understand their professional needs. As such, taking time to…
The Brand-Agency Relationship: Top Trends and Challenges in 2016
Many brands plan to both try out new marketing agencies in 2016 and consolidate the number of partners they work with, according to a recent report from RSW/US. The report…