advertising
Looking to step up your affiliate marketing strategy in 2016? Columnist Melissa Feemster outlines some best practices to get you off on the right foot. With 2015 just about…
CPCs are constantly changing and it’s hard to keep up in the frenzied world of auction based ad networks. But not to worry, we’ve concentrated all of the cheapest or,…
It’s undeniable: Instagram took the world by storm. Less than five years after launching, the social network boasts over 400 million users, surpassing Twitter, Snapchat and many others. And now…
Display ad click-through-rates (CTR) are notoriously low, overall showing just a 0.06 percent CTR. Yet display ads remain great opportunities for both consumer ecommerce and B2B discovery and lead generation. Particularly…
When you think of Santa Claus, we're willing to bet that words like "jolly," "bearded," and "rosy-cheeked" come to mind. After all, that's the image of Santa many of us --…
At the movie theater and on television there are new faces this year. The next Star Wars film, directed by J.J. Abrams, arrives with a black man – British actor John Boyega…
With the world having more than two billion smartphone subscribers, it is no wonder that mobile video ads are also rapidly growing. According to data from eMarketer, mobile video ad…
The term “integrated marketing” has been in the nomenclature of the advertising community for more than three decades now. The original idea of integrated marketing was to blur the lines that…
Google AdWords’ structured snippet extensions have proven to be a popular feature with advertisers since launching this past Spring. This is an additional line of information that can be shown…
When we think about Virtual Reality (VR), we tend to think of video games with a huge helmet that covers our entire face and head in order to lift us…
You're scrolling through your Facebook feed on your phone, and you see an article worth reading. You click the link, but instead of the article you were expecting, a giant…
It's no secret that the days of just "the three screens" are long gone. When that world died, the old wisdom of targeted, by-the-numbers ad buys died, too. So, instead,…