Life Events Are the New Black for Advertising
When Facebook rolled out its new advertising targeting options a little over a year ago, it generated some significant buzz, but did it really help advertisers better target buyers who…
advertising
How Consumers Are Responding to Data-Advertising [INFOGRAPHIC]
How do you sell an intangible product out of a storefront that no customer can step into? Aha. That’s one of the biggest fundamental questions behind digital marketing. Connecting the…
3 Trends That Will Change the Future of Online Advertising
We try to write a roundup of the most impactful changes in Google AdWords each year, to help marketers keep up with the constantly changing PPC scene. It’s not just…
Buying Fewer Online Ads? Focus on Your Content
Every few years or so, consumers tell us they’re fed up with digital advertising. It’s intrusive, it’s offensive, it’s spammy. Fair enough. Heck, even I get fed up with advertisements,…
How to Set Up Facebook Dynamic Product Ads
Are you familiar with Facebook dynamic product ads? Facebook dynamic product ads allow you to reach customers with relevant offers by automatically showing them ads for the products they’re interested…
Hacking Radio: How Radio Advertising Can Be a Beautiful Complement to Your Digital Marketing Strategy
Radio is almost always there – as long as I’m not in a tunnel. Radio is free to listen to, it doesn’t break like a CD and it doesn’t require…
Custom Audiences + Lookalike Audiences: A Social Media Advertiser’s One-Two Punch
Over the past few years, direct response has overtaken branding to become the dominant objective of online advertisers — and the percentage continues to climb. What does this mean for…
Why Your Brand Should Invest in Mobile Video Advertising
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence…
The Rise Of The ‘Shero’ In Culture And Advertising
This article is written by Jennifer Zimmerman, global chief strategy officer, mcgarrybowen. Whoever said, “It’s a man’s world,” hasn’t turned on the television lately. Culture is reflecting a newly empowered type…
How to Generate SEO Leads Through Facebook Advertising
If you have been spending money on customer acquisition, then you must have realized two things by now: 1) Google Adwords is absurdly expensive, and 2) Facebook is not something…
Personalizing Ads Can Boost Marketing for Small Businesses
Image credit: Shutterstock.com Each year, Small Business Week gives small business owners the opportunity to flex some muscle and show consumers what they have to offer. With more small…
Content Marketing Now Comprises 40% of LinkedIn’s Ad Revenue
LinkedIn generated revenue of $119 million selling ads during the first three months of 2015, a 38% increase over the year-earlier period, the company said Thursday. But the outlook for…