How to Launch Your PPC Ad Campaign Like a Pro
Google AdWords is the largest advertising platform that has ever existed in the history of the world. Seems like a good place to start when launching a new advertising campaign,…
advertising
How to Create Facebook Video Ads
During the last year, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video…
The 3 New Frontiers of Local Advertising
During a long drive through rural North Carolina last month, my wife and I stared at countless billboards and makeshift roadside signs touting the local products and wares of that…
Paid Advertising: How Google Adwords Compare to Facebook Ads
Are you considering paying for online adverts? Not sure whether you should give your money to Google or Facebook? Both offer a paid advertising service with distinct advantages depending on…
How to Boost Your Facebook Ad Visibility
Do you use Facebook ads to promote your business? Are you struggling to connect with your audience? By fine-tuning your Facebook ads, you can capture the attention of both customers…
You Cannes Do It! Award-Winning Ideas to Steal for Your Next Campaign
The cool cats of Newcastle Brown Ale’s Cannes Lions-winning campaign. Looking for creative marketing campaign ideas? What if I told you that there was a literal festival of creativity that…
Twitter Introduces Video App Ads, Bidding Based On Actions & Installs
A year after launching its app install ad feature, Twitter says advertisers are getting strong ROI from the program. Twitter announced several additions to its app install advertising tool…
4 Ways to Create Social Media Ads That Stand Out
Are your ads getting noticed as much as you’d like? Are you looking for ways to grab your audience’s attention? Successful social media ads entice consumers to watch, listen to…
10 Things to Double-Check Before You Begin Your Next Campaign Analysis
I've made my fair share of analytics mistakes in the past. In fact, I even wrote an article about itso that you don't have to learn them the hard way too.…
Twitter Officially Launches Ads Companion For Mobile Campaign Management
New tool, unveiled as a test last week, gives advertisers the ability to monitor and adjust campaigns from Twitter iOS and Android apps. Twitter’s mobile ad management feature, introduced…
How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign
In a customer-centric world, social insights are the key to creating effective media partnerships, blog posts, commercials and more, says columnist John Donnelly III. Read any article about how…
How to Build Successful Paid Social Campaigns With Dan Morrison, #SEJSummit Speaker
After hearing good things from SEJ’s founder, Loren Baker, and seeing others from aimClear speak, I know Dan Morrison, the Director of Client Services, will do a great job educating the…