Google AdWords is the largest advertising platform that has ever existed in the history of the world. Seems like a good place to start when launching a new advertising campaign, right?
Remember when your mom asked you the other day, “How come I didn’t see your business on Google?” You thought, “I better figure this AdWords thing out.” You opened an account and have been giving money to The Google ever since.
If you’re anything like I was when I started advertising, you might be thinking about the following:
