advertising
Pinterest can sometimes feel a little exclusive. Generally, it’s a social network that works well for visual brands in industries like fashion and design. And for fans of those brands,…
Let’s face it, online ads can be annoying. While we know full well that nothing comes for free, and that many websites, particularly social media platforms, rely on advertising revenue…
Is it worth the time, effort and money to advertise with Bing Ads? Columnist Pauline Jakober thinks so. Read on to find out why. One question that never seems…
I’m sure you know this already: Running Facebook ads only looks simple. In practice however there’s much more to it than the nitty-gritty of ad design, selecting the right audience…
The ability to use Google Analytics to create Remarketing Lists for Search Ads was recently announced. Columnist and Googler Matt Lawson runs down the audience lists you need to import…
What is the main motivation to interact with a brand online? Why do people come to your website? Why do they follow you on Twitter? Most of them are seeking…
Do your Facebook ads get noticed? Wondering how creating ads with Power Editor makes a difference? When you build ads in Power Editor instead of the Facebook Ads Manager, you…
The digital media world is ever-evolving; and sometimes we as marketers feel like we’re clamoring to keep up with the latest tools and technologies. The current discussions around programmatic media and theories…
Usually, advertising doesn't come cheap, but it can be cost-effective—if you do your homework ahead of time and follow some best-practices. Step 1: Set the benchmark for performance for each…
A more complete source of product details offers potential benefits for both retailers and manufacturers. Last week, Google debuted Manufacturer Center, a tool that enables manufacturers to provide detailed information…
Since the creation of Twitter in 2006, the social network has accumulated an audience of over 302 million monthly active users, which presents a massive opportunity for marketers. With so many people frequenting the social…
Are you considering paying for social media adverts? Want to know the correct size graphics you should use for each network? Organic social media reach can only get you so…