We Analyzed 37,259 Facebook Ads and Here’s What We Learned
We’ve discussed plenty of times before what we think your Facebook ad should say, so we’ve analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out…
advertising
Online Marketing News: New Notes, Buy Buttons, and Ad Availability
The Top 4 Rated Social Media Management Tools of 2015 – The results come from detailed customer reviews from G2Crowd, and cover a variety of information including user satisfaction, product direction,…
This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes andStitcher. In this week’s episode, Robert and I discuss the latest example of venture…
How Ad Blocking Works: Everything You Need to Know
When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will…
Are Campaigns Dead? Hear What GoPro, Skype and Kaplow Have To Say About That
Advertising Week 2015 is in full swing. The annual event is the world's premier gathering of marketing and communication leaders, a culmination of the industry's best and brightest from celebrities –…
How One Agency Drove 200% More Sales with Their Facebook Ads [PODCAST]
image source. For many, Facebook advertising is an untamable beast. Not only is it super competitive and constantly evolving, but it can also be flat our intimidating. With all those…
How Much of Your Audience Is Fake? Or Are Your Ads Mostly Being Viewed by Bots?
An article in Bloomberg by By Ben Elgin, Michael Riley, David Kocieniewski, and Joshua Brustein suggests that more and more digital ads are not seen by human eyes. “A study…
What Kinds of Advertising Do People Trust the Most? [NEILSEN POLL]
Neilsen just released the 2015 results of their Global Trust in Advertising poll. Overall, the numbers are slightly lower than they were in 2013. When you are trying to decide where…
Will Ad-Blocking Software Destroy Mobile Advertising?
image via Shutterstock Full disclosure: I don’t like online ads. As a digital marketer who spends most of his day on the computer, they tend to slow me down and…
2016 Marketing and Advertising Salary Guide
Starting salaries for marketing and advertising roles are expected to rise across the board in 2016, according to a recent report from The Creative Group. The report examines salaries for…
Search vs Social: Where Should You Be Spending Your Advertising Budget?
It’s a battle that is heating up (but has been going on for years). Everyone seems to have a different opinion or way of looking at it. So what’s the…
What Content Marketers Must Know About Ad Blocking
There has been a lot of recent conversation about ad blocking: why more consumers are doing it, how more consumers are doing it, and how brands may get around it.…