Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
Some 66% of B2B leaders view their efforts as somewhat successful, and just 7% say inbound marketing has not helped their business at all.
The report was based on data from a survey of 270 B2B businesspeople (40% C-suite leaders, 32% VPs/directors/managers, 28% other) from around the world (75% North America, 15% Europe, 10% other).
Below, additional key findings from the report.
