While many still associate social media marketing with B2C, it’s also become a hugely important platform for B2B brands. And the most important social platform for B2B, according to research, is LinkedIn
As per LinkedIn:
“More than 430 million professionals gather on LinkedIn making it the most effective place for B2B marketers to engage with decision makers, influencers and leaders of today and tomorrow. In fact, 93 percent of B2B marketers say social media is their number one tactic for content creation and distribution.”
To underline the network’s value for B2B brands, LinkedIn has released a new infographic which breaks down some of the key reasons why B2B brands should consider utilizing the professional social network within their marketing outreach efforts…
