image credit: shutterstock Content marketing has been transforming the marketing world for years. And whether you’re a skeptic wanting more results or a devout believer overhauling your entire marketing department,…
As part of a refresh in our approach here at Social Media Today, we’ve introduced a new SMT Influencers program to help share the insights of the brightest minds in the social…
You would think that everyone and every company would want to know how to create great written content. You’d be wrong. They don’t. I believe most companies simply want to create written content - blogs,…
What do you use LinkedIn for? If you use it as a way to keep up with old colleagues or an online version of your resume, you’re not using it…
On May 22, 1919, a New York hotel owner named Raymond Orteig announced a prize. The Orteig Prize, as it came to be known, was the whopping sum of $25,000…
Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015…
Email marketing is widely used by publishers as a highly effective way to grow their audience and drive revenue for their businesses. Savvy publishers know that email marketing drives the…
As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen. Writing powerful social media…
Keyword research. I’m sure you’ve done it before. You probably know what it’s like to use keyword research tools and come up with lists of keywords to track and rank…
Social marketers understand that data is power. That’s why, when Pinterest beefed up its targeting tools earlier this week, we noticed. Meanwhile, Brooke B. Sellas shared the secret behind “SeeSaw” data…
Are you looking for ways to sell more products via your online shop? Want to know how to create category, product and checkout pages users can’t help but buy from?…
Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than…