Want to make your social media marketing really pop? Use animated gifs, of course. Columnist Alison Zeringue tells you how to go about it.
If pitted against each other in a popularity contest, animated GIFs would beat boring old JPEGs in a heartbeat these days. If you’ve been on the Internet at all lately, you’ve seen them: short, animated images that replay automatically on loop.
Often clips from television shows or movies, animated GIFs have viral appeal, and thanks to Tumblr, have reached heightened popularity, especially in the United States in recent years…
