The marketing automation platform expands on its previous basic capabilities with “true ABM.”
Marketing automation platform Act-On is jumping with both feet onto the account-based marketing (ABM) bandwagon.
The company has announced its new ABM Marketing Automation solution, so that marketers can more readily promote brands, generate demand and maintain customers with an account-oriented, multi-channel strategy. Act-On channels include email, social media, display ads, website visitors and direct mail. The ABM functionality will be available next month…
