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One of the most influential forces in marketing is the power of psychology.
In recent years, neuroscience has changed the way in which we view marketing, approach customers, and run our businesses. A deeper understanding of the human brain will dramatically impact your marketing success.
One broad area of psychology deals with cognitive biases. A cognitive bias is “a type of error in thinking that occurs when people are processing and interpreting information in the world” (source).
Everyone is prone to exhibit cognitive biases. This is not due to lack of intelligence or awareness, but simply because the brain is wired in surprising ways.
Here are four cognitive biases that will affect your marketing strategies…
4 Powerful Cognitive Biases That Could Transform Your Marketing
