Recently at Inbound.org, weve brought on two fantastic community managers, Mary Green @MaryGreenIMand Nichole Elizabeth Demere @NikkiElizDeMeré, to own the day-to-day frontline – awesome for a semi-introvert like me to retreat from talking with many, many people every day and look into other things and new opportunities. One of those things has been looking into marketing automation.
Unlocking value often comes from unlocking leverage. Like many of you I imagine, this is what got me first interested in marketing online and SEO in particular – turning search traffic into ad clicks was something that could scale without much more of my time. Marketing automation gives another means of leveraging time for growth and value creation…
A 10-step Methodology to Getting Started with Marketing Automation
