For most marketers, social media messagings apps are something fun to waste time with and chat with their friends. But let’s get real: They are much more valuable than that. These are media apps that enable personal communication within groups — like small social networks. And they are only growing in popularity as more people become tired of Facebook’s and Twitter’s constant stream of unrelated and irrelevant updates.
The Effect of Messaging Apps on the Ad Industry
The overall impact that apps like Snapchat, Whatsapp, Live, Kik and similar services have on the way people communicate, connect, and interact is all too real. And that’s something that agency types can learn from in many different ways. It starts with using the apps themselves as a focus group, educational tool, and general source of learning about your audience, but it can be expanded much further than that with advertising opportunities and the ability to reach your target market where they communicate online.
After all, social media apps are a direct connection to your consumers via their smartphones, which they likely have on them or nearby at all times. And that’s what allows for social media messaging apps to lend advertisers unique insights and access into their customers’ hearts and minds.
The Future of Mobile Marketing? It’s All About the Social Messaging App
