It’s by far the biggest challenge of running an online business. Getting enough traffic to your website. Every marketing tactic, and marketing channel really boils down to one singular objective. Getting more traffic through the site. The more traffic there is, the more potential sales there are. The more traffic there is, the better the data you’ll have to use when optimizing your pages. You could say it’s the number one more important metric for your online store.
Here are 5 simple social media hacks to spice up your ecommerce marketing:
1. Timing is everything
Like many things in life, once you get your social media presence up and running, the different between just being there, and making social media a real money maker is timing. The folks over at Buffer have put together quite a lot of research from their user base about the when’s and why’s of social media to really squeeze the most value out of every tweet, post and share.
Would you believe that Facebook engagement has been shown to be 32% higher on weekends? If you think about it, that makes sense when we’re not at work, surfing on the couch and browsing social media is an almost perfect downtime activity.
Similarly, on Twitter, the research showed that the best times to tweet were at noon and 6pm. Again, peak times when people are online presumably to escape the work they’re focused on for a few minutes.
Don’t forget to take time zones into consideration as well. Is you audience on the east coast? The west coast? Europe? Or all of the above. An easy way to make sure you’ve got your bases covered is to automate your tweets to go out at multiple times during the day to make sure you’ve got your bases covered.
Remember, when it comes to hacking your social media presence, timing is everything!
