Many B2B marketers go year after year with their marketing on autopilot. They run ads in the same magazines, promote themselves on the same social channels and push out the same sales messaging.
If it’s working, that’s great.
However, the tides are turning. B2B buyers don’t want to be sold to and are getting better at tuning out ads. This means that what worked in the past may not work now.
Here are five mistakes that will harm your B2B content marketing results in 2015:
1. Bad writing
In 2015, good writing will be more important than ever to differentiate yourself and engage your audience. This doesn’t just apply to your blog, but across all of your channels.
During the keynote session at meshmarketing Toronto, Ann Handley stated that, “writing is the lifeblood of our content marketing”. If you cover the logo on your website, would you sound different, or would you sound just like your competitors? She recommended writing useful, empathetic and inspired content to engage readers. And of course, be concise.
5 Common Mistakes That Will Kill Your B2B Content Marketing Results in 2015
