In recent months, the focus on content has become bigger and bolder than ever. As we move forward into 2015, that trend is not only going to hold true but become even more pronounced. In the past, companies have been told that they need a content marketing strategy in order to remain competitive. Companies have now taken that message to heart and 85 percent of companies now have a content marketing strategy, according to the Content Marketing Institute.
With the majority of companies now having a content marketing strategy in place, it is important to focus on what you can do in order to set your content marketing strategy apart from the competition. So, what is the secret ingredient of content marketing that can take your content marketing strategy from ho-hum to extraordinary?
Related: Don’t Be a Content Marketing Dinosaur — 5 Must-Haves to Stay Current
It is no longer simply enough to plan for a content marketing strategy. Many companies now have a strategy in place, but it is a verbal strategy. The focus now is on documenting your strategy. In theBenchmarks, Budgets, and Trends—North America report released by Content Marketing Institute and MarketingProfs, it was found that only 35 percent of B2B marketers state they have a documented content marketing strategy. Of the companies surveyed, 48 percent stated that they have a content marketing strategy that is not documented. Companies that do have a documented content strategy tend to rate themselves higher in terms of content marketing effectiveness. The report goes on to state that 70 percent of content marketers are now creating more content than they did a year ago.
