One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” on the topic.
It is human nature to look for validation, expert advice and insights from those who understand a topic and seem to know what they are talking about. This is true in just about any major decision, including who we buy from.
While there is a ton of healthy debate aboutonline influence and the companies that measure it, I think it’s important to understand how to gain influence and authority and learn from those who have achieved it.
I published my own list of top B2B Marketer Influencers based partly on a subjective list of people I admire in the space.
I also published a list of the Top Bloggers on Triberr which includes an amazing list of people across many topics.
Earlier this year, Influence Relationship Management firm Onalytica released the top influencers in content marketing. And just last week, they updated that with the Top 200 content marketing brands and influencers in what they call the “content marketing debate.”
This time they added more influencers, included brands, and showed interesting “network maps” to show the “interaction between brands and influencers in the #contentmarketing debate.”
I am truly honored to be on this list of influencers with good friends like Gerry Moran, Joe Pulizzi, Ann Handley, Jay Baer, Lee Odden, Rebecca Lieb, Robert Rose, Gurdeep Dhillon, Joe Chernov, Marcus Sheridan, Doug Kessler, Jason Miller, Drew Davis and more.
