A sugary treat returns and marketers can learn a thing or two from it.
Those who know me well know that in addition to being severely over-caffeinated, I also possess one of the world’s best sweet tooths. So when I heard of the return of the Twinkie, well let me just say a certain Forbes contributor of Polish & Italian descent did a nice happy dance.
Of course, in addition to wanting to fulfill my sugary desires, I was also very intrigued from a marketing, advertising and branding perspective.
This was a big deal, right?
I mean we’re talking about an iconic brand here.
What Twinkies Can Teach Marketers About Comebacks And Social Branding
