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Your website’s copy is far more important than you realize.
Besides design, copy forms the foundation of your brand. How you describe yourself and your products leaves a palpable impression on your customers. Whether customers think of your brand as bold, futuristic, quirky, or cute depends largely on your copy.
Web copy is also crucial for conveying product information. Your customers want to know how your product works and how it will change their lives…
4 Ways Copywriting Can Boost Your E-commerce Conversion Rates
