Remember the Coke “I’d Like to Teach the World to Sing” brand campaign?
AT&T wants to do the same…
Read more and watch the commercials: http://www.adweek.com/news/advertising-branding/inside-bbdos-harmonious-new-brand-campaign-att-157167
What I like best about the article?
“We must have written 400 versions of the script,” said BBDO executive creative director Matt MacDonald.
Most business owners, marketers and entrepreneurs think creative flashes of brilliance are what we do all day long. But there’s something to be said for putting some creative muscle into what you do to get it just right.
I like the commercials. I think they got it right.
But then again, I like the Beach Boys. 
See what you think: http://www.adweek.com/news/advertising-branding/inside-bbdos-harmonious-new-brand-campaign-att-157167
PS: Does the ad want to make you want to switch to AT&T?
PPS: The tin foil hat conspiracy theorist in me finds the commercials a little disturbing.
