Watching a skilled conversion optimizer work is a sight to behold.
These people — the good ones — are wizards. They know exactly what to do, where to move stuff, how to organize it, how big to make it, and exactly how to design a page that will earn floods of conversions and loads of cash.
How do they do it?
Conversion optimization, part mystical art and part entrancing science, is not something that comes naturally. The best conversion optimizers have analyzed thousands of landing pages, spent a long time on boring split test results, and have developed the ability to read the minds of their customers…