Big brands are successfully investing in influencer marketing in creative and interesting ways, and it’s an avenue equally accessible to smaller businesses. Youtube vloggers, bloggers, and other social media stars with big followings can provide tremendous reach when they pair with brands, and unlike TV and movie celebrities, they are reasonably easy to contact and engage.
The trick is to tap into the authentic personalities of people who have made a name for themselves…and let them display the same quirky originality that made them stars to begin with…
Influencer Marketing: Social Media Stars Can Be Your Biggest Assets
