This article has been formulating in my head for a long time and I’m really psyched to finally get it out.
Over the past year, I’ve had the opportunity to manage and optimize ads for a lot of great companies. In the process of spending over $1,000,000 on Facebook ads and generating over 200,000 new users signups for our clients, I’ve also been able to test a lot of features and strategies and to dig into a lot of delicious data.
This post is a summary of some of the most important (and often unknown) optimizations and strategies that we’ve learned about running a highly effective user acquisition campaign on Facebook. If you have any questions or any other tips you think should be included, I’d love to hear from you in the comments.
OK, we got a lot of good stuff here, so let’s get started…
