A lot of marketing budget rejection can feel demoralizing. You may start to wonder if your company even believes in the power of marketing. The truth is that they may not.
A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. The same study says that 80% of marketers struggle to demonstrate the business effectiveness of their marketing activities to their top management.
How can marketers win the budgets they need to attract customers if they can’t prove to management that inbound marketing spend will result in a measurable return?…
How to Overcome Objections to Get Your Company to Invest in B2B Inbound Marketing
