This post is part two of a series discussing what B2B marketers need to do to build efficient inbound marketing machines. Today, we’ll discuss content promotion, influencer outreach, lead nurturing, marketing and sale alignment and reporting.
In part one, we dove into goal setting, buyer-persona development and content creation. If you want to give that a read, you can find that post here. Without further ado, let’s get to it. We have a lot to cover!…
