Marketing and business leaders are experiencing tremendous pressure to get online, embrace and start leveraging social networks, create content, launch corporate and executive blogs, design new Instagram profiles, fill Twitter feeds with amazing content, build Facebook
communities, embrace live streaming and the list goes on.
Unfortunately there are still some digital marketers who buy into the the thought process of “if you build it they will come”.
Sorry folks, but “build it and they will come” has never been a recipe for success for smart, social and savvy digital and social marketers. It simply doesn’t work that way…
10 Reasons You Need an Integrated Digital Marketing, Social Media Strategy and Plan
