PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. A companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. What should content marketers do? We discuss several possibilities. Next, we dig into new Adobe research on what consumers want from digital content and point to an opportunity many brands are overlooking. Finally, we take a closer look at the future of digital and media. Rants and raves include a one-sided overview of traditional marketing strategies and the myopic way in which many publishers tend to approach their advertisers. We wrap up the show with a #ThisOldMarketing example of the week from Johnson & Johnson’s BabyCenter…
This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
