Rich Answers Are on The Rise!
Google’s Rich Answers: What They Are, How They Work, How to Make Them Work for You
Back in February of this year, we published a study showing how often Google responds to search queries with rich answers. So we decided to take a fresh look and see how much Google has expanded their use of these types of enhanced search results. (A “rich answer” is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.)
In today’s post, I will show you what’s changed, and speculate a bit on what this means for where search is headed. At the end of the post, I’ll also share some info on how this can benefit you…
