If you’re making a list of industries disrupted by fast-accelerating social and mobile revolutions, travel darn well better be near the top of the list.
Modern travelers aren’t just booking flights on mobile devices and downloading e-tickets; they’re discovering destinations they hadn’t yet dreamed of on Facebook, crowdsourcing suggestions on Twitter, and reading stories about lands near and far. Eighty-seven percent of people under the age of 34 use Facebook for travel inspiration, and over half use Twitter and Pinterest.
State of Travel Content Marketing: Trends and Brands Taking Flight in 2015
