Ever since traditional forms of advertising have started taking more of a backseat, businesses of all sizes are embracing digital marketing strategies to grow brand awareness, pull in revenue, and create impact.
While more than 91 percent of B2B and 86 percent of B2C marketers are using content marketing as the most important part of their digital strategy to garner organic visibility, traffic, revenue; creating a solid content marketing plan has become essential for doing business online.
According to the statistics collected from Kapost, website conversion rate is 6 times higher for those who’ve adopted content marketing strategy than those who haven’t and there is a whopping 75 percent increase in marketing qualified leads through content only.
It is imperative for businesses of every size to consider implementing many of these vital content marketing tips as a major part of “Conversion Rate Optimization” (also known as CRO). This in essence means converting website and blog traffic into sales, because traffic without lead generation and sales is pointless.