To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media.
Social media tends to suck all the oxygen out of the room. Long after email marketing was a staple of most marketer’s toolkits, social media as a marketing tactic burst on to the scene and continues to dominate the attention of marketers.
And with good reason. Social media has transformed how people interact with each other. It has changed how organizations and even governments behave. Social media is always changing and improving. And social media companies like Facebook, Google and Twitter garner a lot of media attention…
