With thousands of social networks available to marketers, the usual suspects: Facebook, Twitter, and LinkedIn get mentioned first for B2B social media marketing. Instagram doesn’t always get mentioned in the same breath for B2B companies. And, Instagram is not always thought of as a place where B2C companies should focus their marketing efforts. But, sinceFacebook acquired Instagram in 2012, it’s popularity has grown exponentially.
Right off the bat, let’s also make it clear that B2B social media marketing on Instagram is not for every business. To participate well you must have visual content to share on a regular and consistent basis. And you should consider sharing these visuals in a “light”, “entertaining” way. It’s the rare B2B company that routinely injects a sense of entertainment into its marketing efforts…
B2B Social Media Marketing On Instagram: How To Create A Community For Your Buyers
