There’s an easy way to throw a room full of marketers into a frenzy. Ask a simple question — ”What’s the one thing you should be doing to improve your search rankings? Go!”
The shouting will begin. “Linkbuilding!” “Guest blogging!” “Content marketing!” “SEO!” “Schema!” “Evergreen content!” Someone will throw an elbow or a fist, and it’s all downhill from there.
Where’s the truth in all the inconsistency? Where’s the peace in the melee? What should be done?…
The Single Marketing Practice That Will Make You Win in Google’s Search Results
