Social media marketing has been of growing importance for small to medium sized businesses, specifically in the last 12 months. Often directors flock to social media to convert sales overnight, however it needs to be noted that social media should strictly not be used as a sales tool, but a marketing communication platform that allows a mutual collaboration between users.
Below are six benefits of using social media for a business’s marketing strategy and also all round company communications, establishing an engaging community amongst their stakeholders…
