In case you missed the big news, President Obama joined Twitter last week. The 44th President of the United States is now the first to launch the official presidential Twitter handle: @POTUS. By Thursday, he had 2.3 million followers (that’s 2.3 million in 3 days); with that rate, in a month he will be on par with the number of Beliebers following Justin.
While we enjoyed watching him send his inaugural Tweet from the Oval Officeon Monday, and his back and forth with former president Bill Clinton, President Obama joining Twitter also offers a few valuable lessons for marketers…
3 Social Media Marketing Lessons from the POTUS Joining Twitter
