Image credit: Martin Fisch | Flickr
Smartphone adoption is on the rise, and by 2016, there will be an estimated 2 billion smartphone users worldwide. The U.S. will constitute a mere 10 percent of this overall figure, with much of the growth coming from the developing world, including China and India.
For forward-thinking app developers, scaling internationally is the best way to drive growth. International expansion offers access to an increasingly lucrative market, an edge over the competition and an opportunity to be perceived as a “global” brand…
