Making “Viral” Happen

After creating a number of content-driven brand campaigns – some of which have gone certifiably viral – we (at our agency) have amassed loads of experience drawn from trial and error, success and failure, and just plain having our hands in this stuff 24/7.

One thing we learned early on about “viral” content is that is doesn’t often happen (um) virally.

Yes, sometimes a brand and its agency catch lightning in a bottle, touching a nerve or a funny bone, and it’s off to the races. When this takes place it’s pretty epic. Thing is, this result is impossible to predict.

But, alas, do not despair…

Making “Viral” Happen


Rick Duris is CopyRanger.

Leave a Reply