As illustrated in last week’s post, being data focused can help support your intuition as a marketer and ensure your efforts are reaping results for your business. The same logic applies to your social media presence as data can highlight what’s working and what isn’t on each channel you’re active on.
These tips will by no means be an exhaustive list; rather, they will point you towards a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts…
5 Ways to Use Data to Inform Your Social Media Marketing Strategy
