Frequently, marketers’ ears perk up when they hear “best practices” are going to be shared in a breakout session, webinar or whitepaper.
A best practice is defined by Wikipedia as “a method or technique that has consistently shown results superior to those achieved with other means.” Who wouldn’t want to hear what leading brands such as Apple, Coca-Cola or Nike are doing with their marketing efforts? No marketer wants to be left behind or pass up an opportunity to put themselves a step ahead of their competitors…
