A few years ago the majority of brands concerned themselves with only a handful of social networks. Now, the likes of Instagram, Vine, Pinterest and Snapchat have joined the powerhouses that are Facebook, Twitter, YouTube and LinkedIn and established themselves as important marketing channels.
But with so many channels available, which ones should we be using and how can we optimize our messaging to maximize impact?
1. IDENTIFY THE RIGHT CHANNELS
When you start to take an in-depth look at the demographics using different social networks you will start to see interesting trends, such as Pinterest is overwhelmingly used by women. Unsurprisingly, Facebook is pretty much ubiquitous but once you dig down into the research you might find some valuable revelations, such as Facebook use is growing fastest among users aged 65+…
7 Tips for Multi-Channel Social Media Management
