Publishing is a traditional industry, and much of what happens on a day-to-day basis is grounded in routine. At the same time, the economics of the media landscape are changing. Price points on direct-sold ad revenues are declining, and costs per acquisition (CPAs) for new eyeballs are rising.
Change needs to happen, but it doesn’t need to happen overnight. Here are 6 tips to keep in mind when bringing change to your publishing organization…
