People trust recommendations from third-party sources even more than the brand itself. This is, in essence, why influencer marketing exists.
Influencer marketing is, in a nutshell, when marketers look for, identify, and engage with influencers. There’s an increasing trend of brands making use of influencer marketing, and understandably so: when you engage with influencers, not only do they raise awareness, but they also encourage and raise action among their audience and their network. They can increase your online exposure, and in some cases you may find that they can sell your products even better than you do.
While more brands are adopting this type of marketing, don’t do it just because others are doing it, but do it in support of a business objective. This will give you a direction and an indication of which influencer(s) to target…
