How do you get customer-facing teams, which often have very different goals, collaborating on social media? We’ll be discussing this during a free webinar on March 3rd: How to integrate marketing, service and sales. Luke Brynley-Jones (Our Social Times) will be joined by Charles Stanton (Bupa, formerly of British Gas), Yossi Erdman (Appliances Online, ao.com) and Adam Kay (Shoutlet) for this fascinating 1-hour discussion and Q&A.
In the meantime, we’ve identified 5 ways to get started…
Marketing, service and salesare the three main touch points for customers online and their actions play a key role in defining customer experience. Yet, in most organisations these teams still operate either completely or partially independently.
In the ‘good old days’ of junk mail, press releases and limited telephone support – it didn’t much matter if one department caused a headache for another: it was invisible to customers(and often to management). But with the emergence of social media, disjointed communications have become far more visible and damaging. Customers have also got more demanding and less forgiving. There is now a genuine imperative for different teams tocollaborate and work to one agenda.
5 ways to integrate social media marketing, customer service and sales
