Twitter recently announced that it has started to add content to users’ timelines, and it will continue. Facebook uses the Edgerank algorithm, which was developed by Facebook to govern what is displayed and how high the display is placed on the News Feed. YouTube continuously plays pre-roll videos before sports clips that you try and watch.
It seems that organic content continues to diminish as the social media titans try to expand their advertising revenue. The late Jim Henson was famously quoted as saying,
“If you can’t beat them. Join them.”
Should social media marketers adhere to the Kermit creator’s words of wisdom and shift focus to the paid advertising side? If your organic content is not being recognized, the answer might be an astounding yes.